Infographics are still a great B2B marketing tool, but they need planning and a purpose to be successful.
Stray too far from content marketing 101, and you’re creating just another visual that’s cool to look at but doesn’t quite hit the mark. If the viewer doesn’t have a clear takeaway, your infographic’s value to your brand’s marketing efforts is diminished.
Let’s look at four ways infographics should be used to provide value to a brand:
1. Respond to customers’ FAQs. These might be things like “How can I stop employees from streaming video of [insert latest global sporting event] at work?” or “How can I best enable my mobile employees to [insert your own use case here]?” Address such common customer problems using this highly accessible format. It’s also great for explaining complex issues to journalists who want to know more about your business.