Content Marketing 4 ‘what if’ questions that will help you grow your fan base Content marketing can do more than establish your brand as a thought leader. It can build a huge audience of loyal customers. Here’s how. By Kristin Long@KristinMLongAug. 28, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.