It’s the je ne sais quoi that customers feel when they’re willing pay more to get essentially the same product or service. Some companies actively invest in it. Some don’t even think about it, but if you are interacting with customers online, you’re contributing to your online branding.
What fate awaits those who dive into online branding without a robust plan or strategy? Bankruptcy, life-long shame and ridicule—possibly.
Jokes aside, many companies neglect online branding—thinking they can use resources elsewhere—and then end up wasting time and money trying to rescue their damaged brand.
Here are five online branding mistakes to avoid:
1. Not monitoring your brand online
You might have an amazing vision for your brand, but what matters is what people say and think. The internet enables anybody, anywhere, to share their thoughts about your brand.
Blogs, social media conversations, news articles, YouTube reviews—these make up your online brand, and if you’re not monitoring them, you have no control over them.