5 common content curation mistakes

Marketers have a lot on their plates, and creating all-original articles and blog posts requires a huge time investment. Here are missteps to avoid in feeding your hungry audience.

Ragan Insider Content

It’s impossible for marketers to create enough original, high-quality content for each channel every day, which is why many rely on content curation to help build brand awareness and generate leads via social media and email marketing.

Yet the ease of sharing links and stories has caused a flood of content across every channel, which means marketers are spending a lot of time curating information, but with little reward. The wrong content—or content that’s already old news—can fall on deaf ears.

Here are five of the top content curation mistakes that B2B marketers must avoid if they want to offer their audiences real value, rather than noise.

1. Skimming the headline and sharing immediately.

In the rush to stay active across various social media networks, marketers sometimes share things too quickly. A good headline doesn’t mean a good article. Sometimes, it doesn’t even mean a relevant article. That’s why it’s important to read the entire article before sharing it.

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