5 content marketing tips from the kick-ass women on ‘Game of Thrones’

The show captivates viewers with themes of power and revenge as its characters—including its complex female roles—fight for dominance. PR and marketing pros, consider these insights.

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Author’s note: This post contains spoilers for “Game of Thrones” seventh season, including “The Spoils of War.”

“Game of Thrones” embraces powerful female characters.

From Little Bird to the Mother of Dragons, each week features stellar performances of complex characters by talented women. In a genre long dominated by male protagonists and villains, these ladies hold their own and can teach us valuable lessons.

The show’s themes of power, revenge, moral ambiguity, politics and identity have intrigued us for hundreds of years—and will capture our hearts for centuries to come. However, its leading ladies can also give you guidance on everything from career moves to the creative spark you didn’t know your marketing campaign was missing.

Below are five crucial content marketing pillars, told by the women of “Game of Thrones”:

1. Arya Stark: Define your goals.

Fiercely self-aware and independent, Arya Stark knows who she is and what she wants.

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