If we want people to read our content, we’ve got to tell them about it. A great way to do that is to repurpose content as part of a content marketing program.
There’s a good case for repurposing content beyond content promotion: For me, writing—specifically blogging—is thinking.
Often my best ideas come after I’ve written a post. Creative PR is part art and part science. It’s also cumulative, which means one idea leads to another—that’s the art.
Repurposing content is also practical; it extends the shelf-life of content. To that end, maybe “repurpose” isn’t the right descriptor. Perhaps “multipurpose” is better suited, especially if we publish with the initial intent to repurpose—that’s the science.
Though this article is specifically about repurposing a blog post, there are myriad useful ways to repurpose content. I’ll list a few easy ones below.
First, some useful guidelines: