There’s no easy path to ruling the content marketing kingdom. However, here are five tools that will keep the odds of holding the throne ever in your favor:
As a content marketer, you must discern what your target audience is looking for. Consider using Google’s Keyword Planner tool to home in on hot topics.
Say you’re a marketer at a dog-washing company in Tulsa, Oklahoma. You type in “dog-washing company in Tulsa, Oklahoma,” and Keyword Planner provides suggestions like “groomers near me,” “dog bath,” “dry shampoo for dogs” and so on. This means you could be crafting content such as “The Correct Way to Give a Dog a Bath” or “Top 3 Dry Shampoo Brands for Dogs.”
Keyword Planner reveals the questions your target audience is asking and the keywords they’re using to search for answers to those queries. This gives your company the chance to provide helpful answers.
Google Keyword Planner is free, but you do need an AdWords account to get started. Thankfully, AdWords is also free.