5 industry leaders name their top PR success metric

There’s plenty of debate about how to quantify public relations efficacy. Here are what five experienced pros look for.

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What matters most in public relations?

It’s a puzzler that falls somewhere between achieving world peace and figuring out how to peel a hard-boiled egg in one fell swoop.

To shed light on this contentious topic, we asked five data-driven PR professionals: What is the most powerful PR metric you use to gauge campaign success?

Here’s what they said:

1. Sales

“I know some people consider me a snake oil salesman because I advocate for PR-generated revenue, but the fact is if we aren’t contributing to the Profit and Loss Statements of our organizations, we aren’t doing our jobs.

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