What matters most in public relations?
It’s a puzzler that falls somewhere between achieving world peace and figuring out how to peel a hard-boiled egg in one fell swoop.
To shed light on this contentious topic, we asked five data-driven PR professionals: What is the most powerful PR metric you use to gauge campaign success?
Here’s what they said:
“I know some people consider me a snake oil salesman because I advocate for PR-generated revenue, but the fact is if we aren’t contributing to the Profit and Loss Statements of our organizations, we aren’t doing our jobs.