A “welcome” email is a smart tactic for customer engagement and retention. Seventy-four percent of subscribers expect a welcome email upon subscribing, and that positive experience can play an important role in encouraging users to buy something.
A well-crafted welcome email can:
Welcome emails have, on average, a four times higher open rate and a five-times higher click-through rate than a standard email marketing campaign.
Here are five steps and associated tips to creating a welcome email to convert subscribers:
Step 1: Say thanks.
An email address is the passport to a digital domain. Whenever prospects share their email address or subscribes, they are taking the first step toward building a relationship with your brand.
Thank them for taking this step. Confirm that the signup process was a success, and detail the benefits of joining your list.
Michael’s greets new subscribers with a big “thank you” message, followed by an assurance that the subscriber will love their inbox. (Source)