5 steps to building trust using ‘welcome’ emails to new subscribers

Once you have that cherished address, don’t just begin the inbox bombardment. Gain faith and cultivate affinity—and extract vital additional information—through finesse. Here’s how.

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A “welcome” email is a smart tactic for customer engagement and retention. Seventy-four percent of subscribers expect a welcome email upon subscribing, and that positive experience can play an important role in encouraging users to buy something.

A well-crafted welcome email can:

Welcome emails have, on average, a four times higher open rate and a five-times higher click-through rate than a standard email marketing campaign.

Here are five steps and associated tips to creating a welcome email to convert subscribers:

Step 1: Say thanks.

An email address is the passport to a digital domain. Whenever prospects share their email address or subscribes, they are taking the first step toward building a relationship with your brand.

Thank them for taking this step. Confirm that the signup process was a success, and detail the benefits of joining your list.

Michael’s greets new subscribers with a big “thank you” message, followed by an assurance that the subscriber will love their inbox. (Source)

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