5 steps to outstanding content marketing

If you’re overwhelmed by this important element of PR and marketing strategies, take a deep breath and consider these insights.

Ragan Insider Premium Content
Ragan Insider Content

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies.

However, it can get overwhelming to remember to update your blog regularly, distribute your newsletter on a consistent basis and focus the necessary time on social media marketing.

Fortunately, by counting to five, you can remember the crucial tenets of content marketing:

1. Create one foundational message.

Every post shouldn’t use the same words over and over, but it must have the heart of your organization behind it.

For example, at Three Girls Media, we are dedicated to providing personalized PR and custom content. We show this consistent message by offering tips and tricks for organizations looking to personalize their brands through traditional and digital tactics, such as blogging, social media and email marketing.

2. Read everything twice.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.