5 tactics to sidestep common storytelling pitfalls

A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn.

Ragan Insider Premium Content
Storytelling roadblocks

Throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable.

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing.

That doesn’t mean it’s easy. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. People are busy, overwhelmed and even cynical.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.