Gathering well-versed participants for a topical discussion can drive traffic to your site
There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important, as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks.
One such tactic that offers value and brings people together is the Twitter chat. I’ve been involved with about five or six different Twitter chats as a guest, and they are a unique experience. In this post, I’ll share my observations about what seems to work, some logistics and a few examples of some well-run Twitter chats for the marketing and PR verticals.
1. Pick a great hashtag — The hashtag ties your Twitter chat together. It should reflect the topic and be intuitive. Examples might be: #poetry #crmchat or #seo411. Here’s a list of over 150 chats, topics and the times they run at: Twitter Chat Schedule.