5 tips to add video into your marketing mix

Eighty-five percent of people say they’d like to see more video from brands in 2018. Here’s how to craft content worth watching.

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Video has become a business marketing strategy that you can’t ignore.

If you’re still not convinced that video is for you, consider these stats from the “State of Video Marketing in 2018,” published by Wowzyl and HubSpot:

How to craft effective videos

Surely you’re convinced now, right? Here are five tips to keep in mind to ensure your videos are worth the effort:

1. Set SMART goals.

Your first video marketing campaign probably won’t go viral, but with time, patience and consistency, you can earn results that are just as valuable—if not more so. Let your focus be specifically on what you want to achieve with each video. Setting SMART (Specific, Measurable, Attainable, Relevant and Timely) goals will help you monitor the success of your videos.

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