Video has become a business marketing strategy that you can’t ignore.
How to craft effective videos
Surely you’re convinced now, right? Here are five tips to keep in mind to ensure your videos are worth the effort:
1. Set SMART goals.
Your first video marketing campaign probably won’t go viral, but with time, patience and consistency, you can earn results that are just as valuable—if not more so. Let your focus be specifically on what you want to achieve with each video. Setting SMART (Specific, Measurable, Attainable, Relevant and Timely) goals will help you monitor the success of your videos.