Being able to spot thin content when you’re browsing different websites is usually pretty simple, but it can actually be very hard to detect when dealing with your own website.
Many small businesses today have hundreds or even thousands of pages of content, so it’s tough to find the time to look through all of it and make sure it is optimized. Ranking well on the Web today and positioning your website as an authority is all about content—both quality and quantity—so the sooner you can get acquainted with content audits the better.
Auditing your content will help you know what you have to work with each year in case you need to make any major changes. When auditing content, there are several things you’re looking to find and analyze and questions you can ask to get there: