5 Twitter gaffes brand managers should avoid

While the microblogging platform has delivered some big wins for companies like Wendy’s, it can be a bumpy road for communicators finding their sea legs. Steer clear of these perils.

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It’s no secret that Twitter is a powerful tool for online marketers.

In fact, a quarter of U.S. marketers run videos on Twitter. The social media platform can help you open a dialogue with your audience, update your customers on the latest company news, provide customer service and more.

Your business probably already has a Twitter account, but are you using it to its fullest potential?

Your Twitter feed should be a picture-perfect representation of your company’s desired image.

Here are five rookie Twitter mistakes and ways to avoid them:

1. You use inconsistent hashtags (#). Hashtags can be tricky for even the most seasoned Twitter pros. What should you be hashtagging? How many hashtags should you use? Should you be jumping on every fun hashtag bandwagon?

Perhaps the most common Twitter mistake is not using hashtags at all. Hashtags are the easiest way to reach a wider audience. Any Twitter user can search a hashtag to find related tweets (or Twitter updates), which means more impressions and engagement for your content.

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