5 video lessons from organizations’ holiday greetings

Many PR and marketing pros are turning to interactive content and short clips to connect with their audiences. Consider these takeaways from Yuletide wishes.

Ragan Insider Content

Forget the festive photo of your staff or that handwritten holiday card: This year’s trend is holiday video greetings.

The move is fitting, considering that videos and other moving images are continuing to grow in popularity for PR and marketing pros looking to stand out in a sea of content.

Here are five takeaways from several festive clips:

1. Make it personal.

Filtered Media shared a video holiday card wishing recipients happy holidays and sharing the agency’s successes (and its plans for 2019):

The effort shows that you don’t have to go big to use video content—and doing so can go a long way toward boosting your authenticity.

By offering a greeting video, you can capture your audience’s attention and make your messages seem more personal, as if you were sitting face to face with each viewer.

2. Showcase your staff.

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