Content Marketing 5 ways brand managers can tell their stories As the brand journalism trend continues to grow, PR and marketing pros must learn the formula for telling great tales. These five tips can get you started. By Beki Winchel@bekiwekiMarch 17, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.