5 ways to create better content marketing images

Images make your content more engaging and rank higher in search—but only if you’re using them wisely. Here’s what you need to know.

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You know you should be using images in your content marketing, right?

I see blog posts all the time that don’t have any images. This tragedy happens every day.

If you’re not using images in your content marketing, here’s why you should:

If you are including images in your content, you could still probably do it more effectively. Below are five quick tips for optimizing content marketing images for better engagement:

1. Include an image every 100 words or so.

Your content needs more images than you think. Buzzsumo found that posts with an image every 75-100 words get the most shares across multiple platforms:

(The X axis is word count between images, and the Y axis is number of shares.)

That means a 1,000-word article needs about 10 images. If you don’t want to count words, here are a few rules of thumb:

2. Choose colorful images.

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