You know you should be using images in your content marketing, right?
I see blog posts all the time that don’t have any images. This tragedy happens every day.
If you’re not using images in your content marketing, here’s why you should:
If you are including images in your content, you could still probably do it more effectively. Below are five quick tips for optimizing content marketing images for better engagement:
1. Include an image every 100 words or so.
Your content needs more images than you think. Buzzsumo found that posts with an image every 75-100 words get the most shares across multiple platforms:
(The X axis is word count between images, and the Y axis is number of shares.)
That means a 1,000-word article needs about 10 images. If you don’t want to count words, here are a few rules of thumb:
2. Choose colorful images.