5 ways to optimize your website for mobile

Three in five visits to your site come via smartphones and tablets, and those on-the-go visitors haven’t the patience for expansive chunks of text or slow-loading videos. Here’s what to do.

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With nearly six in 10 website visits made nowadays through smartphones and tablets, optimizing your website for mobile has become crucial.

Mobile devices comfortably support most platforms, making them more convenient for perusing social media, watching videos, playing games and, most important to you, shopping online.

That trend will only gain momentum, so digital marketers must assiduously optimize their website content for mobile users.

Here are five easy and useful tips:

1. Use light visuals. Heavy visuals increase the time needed to display web pages, and users are impatient. Although internet speed is increasing, you can’t trust your customer’s connection. Compress images as much as possible without significantly diminishing their quality. Try cropping images into patterns with a similar shape; that reduces image size while retaining quality.

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