Credibility can make or break your business.
It’s one of the most important factors that influences buyer decisions, but how do you establish or strengthen your brand’s credibility?
Try video. Here are five tips on how to use video marketing to bolster your image:
1. Establish your brand’s tone and voice.
Voice is the way your brand consistently relates to its customers and other audiences. It’s influenced by who your audience is and what matters to them. For example, HubSpot built its persona on engaging with and helping marketers navigate inbound marketing.
Hubspot’s About Us video speaks of its company culture and how the company strives to empower brands. That message echoes throughout its video content.
Tone conveys the emotions your marketing embodies and the emotions you want your audience to experience when viewing your content.
Take Inc.’s inspirational Peak Performance video series. It helps entrepreneurs achieve success. Athletes, astronauts, entrepreneurs, musicians and pilots share how they achieved almost impossible feats. The interviews are all different, but viewers have an idea and anticipation of what to expect.