Search engine marketing—or pay-per-click efforts—can help increase your organization’s website traffic, boost sales and give you powerful ROI.
However, your efforts can be easily undermined by common pitfalls.
Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes:
1. You don’t choose your keywords carefully.
There’s an art in selecting the right keywords and key phrases to use for a particular campaign.
“Basics such as relevancy, the user-experience and consumer expectations haven’t been considered, which should be at the forefront of any PPC campaign,” Hunter says.