6 email marketing mistakes that can crush your efforts

If your email efforts are netting you less-than-stellar results, make sure you’re not making one of these errors that can turn away your audience.

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Email marketing is one of the best ways for brand managers to communicate with current and prospective clients.

It can be used to drive traffic to your website, share promotions, solicit feedback and share stories about your brand. The possibilities are endless—but what if your results are nowhere near what you thought they’d be?

Here are a few reasons why your email tactics might not be working:

1. You are sending too many. Many marketers are guilty of this. We have to meet a target, promote a deal or share news. The result: our customers feel bombarded, which results in lower engagement and increased unsubscribes.

Remember, your audience is receiving tons of messages each day. Be selective in what you communicate.

2. Your emails don’t fit your strategy. This is especially relevant for those who send out emails on behalf of their clients and senior management.

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