Speechwriting 6 keys to drafting the speech you hope won’t be delivered Nobody enjoys imagining worst-case scenarios, but proper planning will keep you on message during a crisis. By Russell Working@byworkingFeb. 16, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.