The coronavirus has a lot of entrepreneurs and businesspersons working from home during March, which is Women’s History Month.
However, there are still strategies that professionals can implement while self-isolating. When it comes to effective communication, entrepreneurs can glean quite a bit of knowledge from the remarkable women that paved the way in American history:
1. “There is no greater agony than bearing an untold story inside you.” – Maya Angelou
Storytelling is important when it comes to branding. and more and more people are finding those stories online according to a study by the Pew Research Center.
Storytelling comes in many forms, so decide what works best for your company. For example, storytelling can be data-driven, which can help educate your target audience with information to get them to buy into your brand. This can be especially beneficial for non-profits that want to inspire potential donors and volunteers to help their organization.
Customer-led storytelling is also on the rise with persuasive customers writing guest posts for company blogs, or companies inviting influencers to host social media takeovers.