I often wonder if Hermione Granger knew how good she had it. I mean, one day she’s dating the top Quidditch player in the world, and the next she has the power to stop time.
Now, Quidditch players aren’t really my type (too much injury risk in flying broomsticks), but stopping time to read, write and learn more?
I could get used to that.
Sadly, that time turner has yet to find its way to me. So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content.
Repurpose content: The content marketing superpower
Say what? That’s a superpower?
For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Wats—er, I mean, freezing time.
For example, if you’re a blogger, reaching and attracting new audiences is probably on your goals list. At the same time, you already have a community of readers you’re writing for, and you write for that loyal group first and foremost.
So how can you reach new readers and continue pleasing your audience? Repurpose your content.