Measurement 6 things you should measure—and 6 you shouldn’t The queen of measurement lays out what you shouldn’t waste your time with, and what to stop ignoring. By Katie PaineJan. 27, 2012 SHARE Ragan Insider Premium Content Not sure what you should measure this year? Here are dozen recommendations of things that should and shouldn’t be included in your measurement plan. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.