Your content must instantly connect with audiences, sustain that connection, and leave readers wanting to hear more from you. Following the six guidelines below will help you craft content that does the trick:
1. Make it useful.
The most important way to ensure your success is to create content with your audience’s needs in mind. It’s not about you, your product or service.
Your ultimate goal is to compel some sort of action, but your immediate objective is to engage audiences with what you create. To do that, your content must be useful—for them, not you.
“The best way to create helpful content is to take what you know about your specific audience and brainstorm topics that addresses their needs and goals,” writes Monica Montesa at the AWeber blog. “Using your subscriber/customer personas, you can identify ways to provide solutions to specific problems, help them achieve their goals, keep them up to date on industry news and so on—just be sure the education you provide ties back to your business.”
2. Make it personal.