You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. It’s time to get to the root of the problem.
Google Analytics may tell you that even though you’re bringing in new readers, they don’t visit your site a second time. Though you might be producing blog posts regularly, incorporating SEO-friendly keywords and paying for advertisements, your work won’t pay off unless you attract regular readers who convert to subscribers and, ultimately, buy from you.
According to research from Chartbeat, 55 percent of people spend fewer than 15 seconds on a Web page. This is very little time to grab visitors’ attention and ensure that they return.
To guarantee that your potential leads click through and browse your site more than once, put these tips into action:
1. Construct an attractive, clean design for desktop and mobile.