6 ways to build a thriving Instagram following

Tired of getting just a handful of likes on each post? If you want your followers to comment on and share your photos, heed this advice.

Ragan Insider Content

What’s the secret of a flourishing Instagram community?

There isn’t an easy answer.

I’m sure you follow an Instagram account with thousands—if not millions—of followers who interact with its every post. How did that person or organization do it? Do they know something about Instagram marketing you don’t?

They probably do.

Many don’t realize how much work goes on behind the scenes of these major accounts.

I’ve worked with, and built accounts like this. Below are some of my favorite strategies for creating an engaged, growing Instagram community. Ready to learn some advanced tricks of the trade?

(If you’re new to Instagram, it might help to check out this deck first: “The Ultimate Guide To Instagram Marketing.”)

1. Use emotion to reach more people.

I know, you’ve read hundreds of blog posts about the power of emotion in content marketing. I’m not talking about making people feel good or angry, however. I’m talking about using that emotion to spread your message.

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