6 ways to craft newsletters that boost your brand—and bottom line

Once you’ve built your website, feed it with the email marketing tactics that can help you generate leads, increase traffic and show off your content.

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Even though you’ve completed a website that appeals to visitors, your work is far from over.

You have to drive traffic there so you can generate leads, collect email addresses, update visitors on company news, or share educational information. An e-newsletter may be the best solution.

Emails have been shown to be successful in gaining new readers and clients. In 2016, eMarketer reported that email’s return on investment (ROI) outperformed all other digital marketing tactics, including social media.

There are six things to consider when building your newsletter:

1. Content. Will it feature one main story and a call to action (CTA)? Will it present multiple articles and a list of upcoming events? It is most efficient to create a template once you know what content is going in it. You could build a very basic layout, but more than likely you’ll have to rework it once you decide on text and images. This can result in wasted time (and money). Plan your newsletter content so can design around it.

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