I’ve been a Web marketer for a long time. Having built my first website (DVD Verdict) in April 1999 and managed one of the larger SEO teams in the U.S. from 2006 to 2009, I’ve seen many changes in Web marketing.
Interestingly enough, there is one thing that hasn’t changed a lick in the past 14 years—keyword research.
Finding keywords is one of the most important (and most overlooked) aspects of Web marketing. I’m not going to try to convince you why keyword research is important; that’s an article for another day. Today, I want to help you find the right keywords.
There are many tools that can help you find the right keywords. Each tool has its own strengths, and you should include them in your workflow at different times for maximum benefit.
Technically this tool is designed for pay-per-click (PPC) usage, but it’s the tool most people use to begin their keyword research.