6 ways to get honest, measurable results from your employee survey

Build trust with employees by sharing the “what,” “why,” “how” and “when.”

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Organizations – and their communicators – love surveys. There’s nothing like raw data to prove a point, dispel a myth and make an argument for change.

But while your survey might be great, getting employees to take it should be approached with the passion of a political campaign.

Here are six ways to build trust and engagement before, during and after your survey:

1. Get an executive sponsor. Be sure to get your CEO, chief communications officer or another executive leader involved. If employees receive an email message or hear their CEO at a town hall extolling the virtues of taking the survey, they will take heed. Be sure your leader explains the “what” and “why” of the survey in a way employees can understand. No corporate speak! Get to the “what’s in it for me” as quick as you can.

Quick tip: Make it personal. In your survey email, your CEO should ask for employees’ help to improve internal communications.

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