Organizations – and their communicators – love surveys. There’s nothing like raw data to prove a point, dispel a myth and make an argument for change.
But while your survey might be great, getting employees to take it should be approached with the passion of a political campaign.
Here are six ways to build trust and engagement before, during and after your survey:
1. Get an executive sponsor. Be sure to get your CEO, chief communications officer or another executive leader involved. If employees receive an email message or hear their CEO at a town hall extolling the virtues of taking the survey, they will take heed. Be sure your leader explains the “what” and “why” of the survey in a way employees can understand. No corporate speak! Get to the “what’s in it for me” as quick as you can.
Quick tip: Make it personal. In your survey email, your CEO should ask for employees’ help to improve internal communications.