How can we streamline reporting procedures to make way for more vital aspects of our work?
Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights—all can deplete the quality of our work when sharing PR and marketing results.
For busy executives, flipping through three top-line slides versus reviewing a 10-page report could determine whether or not they’ll make it home for dinner.
To ensure our dear leaders make it home at a decent hour, let’s look at ways to button up PR and marketing reporting so how we deliver results is as effective as the work itself.
Identify which metrics matter.
Before considering how to approach PR or marketing reporting, come to an agreement with your top boss on what wins look like and which metrics you’ll use to gauge success. That way no one’s scrambling to provide data that make them look good but don’t benefit the organization.