Committing to specific digital tactics can be difficult for marketers.
There are so many different approaches that it can be tempting to continually swipe left in search of something better.
Every digital marketer who wants to improve the effectiveness and efficiency of their efforts should learn to love these seven key tactics:
1. Fast-loading mobile content
While search engines have been coy in the past about what they wanted, this year they’ve been transparent about one SEO approach that’s sure to work: fast-loading mobile content.
Google has openly stated that it’s going to roll out changes to its algorithm in 2018 that incorporate mobile page speed as a ranking signal.
There are nuances to this move—the “Speed Update” initially only impacts a small number of queries—but the message is clear: Consumers are shifting to mobile, and they demand pages that load quickly. Search engines are going to give them what they want, and marketers should follow suit or risk losing rank and traffic.
2. Online review management