7 essentials for distinctive content marketing

Is your content king, or just part of the teeming masses? There’s a lot of it out there; here are some approaches that will make yours stand apart from the crowd.

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Do you suffer from content shock?

As companies ratchet up their content output, the glut of information is outpacing the time or interest we have to consume it.

Consider these numbers:

Beyond that, the content produced is not effective. For example:

Notice a theme? More is not always better.

Let’s think differently: Less content is more.

Successful content marketing will be harder to achieve in 2016 , so here are seven tips to help you convert more with less content:

1. Eliminate worthless content by answering your clients’ questions.

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