I don’t have to tell you just how central a role Google Analytics should play in your day-to-day activities, but if you’re just starting out, all those metrics can be overwhelming. So let’s dissect some basic information for you.
Once you are acquainted, here are our top seven Google Analytics metrics to watch:
1. Bounce rate
Put simply, bounce rate is when a user visits only one page on your site before heading to another site altogether, i.e., “bouncing” off your site.
However, marketers and site owners alike often misinterpret the reason behind a bounce. Although a bounce might mean that a user isn’t finding the information or products he or she had hoped for, it’s often an indication of a poorly optimized landing page that lacks clear calls to action.