Some of the most exciting content published today includes data visualization.
More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in customizable and visually pleasing ways.
Great data visualization often requires coding, which not everyone can do. Fortunately, there are many newer data visualization tools that take care of the coding for you.
Without code your sample size could be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points.
Let’s look at data visualization tools that anyone can use. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). I didn’t demonstrate any bells and whistles, just a basic chart (when I could) to give you an idea of what each platform can do.