Have you ever wondered why people love eating at buffets?
It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper.
People crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, Brussels sprouts and the pasta—and that variety makes you feel good.
This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged.
If you’re eager to explore, but not sure where to start, check out this list of seven awesome types of social media content you can be creating right now.
1. Custom GIFs