What content can you offer to consumers to encourage them to spend more time browsing your website?
Free content abounds in many forms, so the answer depends on your audience. You know them best and could determine whether they might be more interested in a how-to guide, podcast or webinar.
To get you started, here are seven free content ideas and why they might work for your PR and marketing efforts:
Webinars are great for breaking down a complex subject and exploring it in depth. It also gives your audience the chance to ask questions and have you answer them in detail. For example, if you run a photography business, you could give a webinar on an editing process and turn it into a video for your website.
Have a lot to say? Consider creating your own podcast on industry trends with which your organization regularly deals. The best podcasts follow a format that let listeners know what to expect next. They are also edited to remove any flubs or long pauses.
To establish your authority on a subject, publish an e-book for your audience. You can also turn a series of related blog posts or how-to guides into an e-book.