7 key trends for the future of business storytelling

Marketers and brand managers must steer away from making their organization the protagonist and focus on emotional tales about real people. P.S. Tidy endings are boring.

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Storytelling is experiencing a “corporate renaissance” throughout business, social media, social entrepreneurism and executive communications.

Storytelling is so much bigger than marketing. It’s the foundation of how companies communicate who they are in the world and what they stand for. A resurgence is a great thing, and storytelling itself—the original social medium for humans—is evolving in the business world. That is a great thing.

Here are seven ways to ride the next wave and reinvigorate your organization’s storytelling for more successful marketing this year:

1. Go deeper.

Many of today’s business stories are “storytelling lite”—superficial and sterile, rather than aimed at human needs.

The business storytelling of the future—successful and sustainable storytelling—must go deeper. It has to get vulnerable and real and must forgo “perfect” endings. Tidy resolutions make for crappy stories.

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