7 questions for creating content that matters

Identification, interest, intention, and incentives should all be key components for your online strategy.

Ragan Insider Premium Content
Ragan Insider Content

This is an article about creation—creating content that actually matters.

If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter.

But those are all details—aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing an initial content strategy or you’ve been writing to increase conversion rates for years, it’s time to touch on some fundamentals.

Before whipping up that next post, ask yourself these seven questions, and start creating content that actually means something to your audience.

1. Who are your target audiences? Before creating anything that has the end goal of conducting sales or making money, it’s essential that you know who your target audience is. You can’t sell if you don’t know the buyer. The nice thing about content writing, however, is that you can affordably tailor it to multiple target audiences. Content, in the grand scheme of things, is cheap. The cost of a great blog post is nowhere near the cost of a billboard, newspaper advertisement, or even a long-running PPC advertising campaign. Determine your target audience (these questions can help), and then segment your leads.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.