7 steps to creating and sustaining a brand-centric podcast

More and more organizations are engaging on-the-go audiences with audio programs about topics of interest. Here are best practices to follow to get yours up and running.

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Blogs helped democratize the creation of written content.

YouTube and social media helped democratize video.

Now the explosion of podcasts has democratized radio.

It used to be that podcasting was off-limits for anyone but the most tech-savvy. Today, it’s different: Pretty much anyone with a computer can host a digital radio show.

The road to success in this niche medium is also very different from what it was a few years ago.

In our fast-paced environment, a well-written blog post or article might capture a reader’s attention for only a few minutes. A well-delivered podcast, however, can keep its audience steadily engaged for an hour or more.

Many large organizations have begun experimenting with podcasts. Companies such as GE, Prudential and Netflix have launched podcasts within the past year.

Megan Calcote, podcast producer for @EducatingGeeks and @BizJournalism, recently hosted a beginner’s tutorial, in which she shared a high-level look at how to get started. Here are some takeaways from that session:

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