7 steps to getting leaders’ buy-in on a comms audit

The big bosses who dole out money for projects need more than your say-so. Come armed with hard data and a solid business case, enlist a strategic ally, and be judicious about your timing.

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If you’re like many communicators, you’d like to do a communication audit, but you can’t seem to persuade senior leaders to pull the trigger.

Here are some tips to get buy-in from your senior leaders and “sell” the benefits of a communication audit:

1. Identify your champion. Whose backing do you need to get the ball rolling? Who can give you the support and budget you need? Some senior leaders are better at being a champion or sponsor than others, and part of a project’s success lies in choosing the right ally. This person should be the highest-level person you are on good terms with and feel comfortable presenting the business case to. Even if this person is not the decision-maker, they can help steer you to the right person. Don’t be afraid to involve colleagues and mobilize allies to help persuade senior leaders. The more people on your side thinking it’s a good idea, the better.

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