If you aren’t allocating ample time to the tech side of content marketing, you’re probably wasting a lot of time.
It’s easy to become consumed with creating content, but smart content creation requires a lot of thought and planning.
Here are seven costly technology mistakes content marketers make. Do any resonate with you?
1. Not optimizing content for Google
It would be nice to just write articles and ignore how Google will rank them, but you can’t ignore the librarian indexing your book.
Find out what people are searching for that is relevant to your business, and write content about those topics. If people aren’t searching for your topics on Google, you’ll have a hard time getting search engine traffic.
My friend Mark Schaefer invented a term about the overload of content called “content shock.” Because his article was so controversial, it was mentioned thousands of times on the Web. You can see in the image below that there are 1,282 links from external sites to this content.
That’s what happens when you create demand for a keyword. Schaefer’s website ranking went up, and he gets ongoing traffic.