7 tips for better digital storytelling

Stop chasing shiny objects. Try storyboarding—it worked for Walt Disney. Stop selling, and embrace the power of responsive storytelling.

Ragan Insider Content

Last year Wired magazine published a story on “Sex in the Digital Age.”

The cover illustration, as Brian Solis notes, was simple: Two emojis representing hands. One was pointing, the other was making an OK sign.

That’s how today’s hip generation texts a seduction request that once required those tiresome symbols known as words.

Has storytelling died, then? Of course not, says Solis, a digital marketing analyst with Altimeter Group (who, by the way, expresses a love of the written word).

In a Ragan Training session, “#AdaptiveContent: Using responsive design to reinvent corporate storytelling and reignite ROI,” he explains why narrative is as important as ever at a time when “the real world moves faster than your ability to keep up with it.”

Here are a few tips he offers for content marketers:

Stop chasing ‘shiny objects.’

You’ve heard the digitally aware experts in hip glasses and haircuts they seem to have given themselves, demanding, “What’s our Snapchat strategy? What’s our Pinterest strategy?”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.