7 ways to build smarter infographics

Clarify. Avoid visual clichés. Hunt for stories in the data. A former Newsweek and AP graphics director offers tips for creating infographics your audiences will devour.

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Let’s say you work for a health care organization and you’re looking to inform the public about the risks of eating disorders such as anorexia.

Hey, some clever person on your team says, how about an infographic with a picture of a skinny teenage girl looking in a mirror and seeing an overweight version of herself in the glass?

No, no, no, says Karl Gude, former director of information graphics at Newsweek and the Associated Press. He’ll show you at least 20 illustrations based on the same idea.

Gude offers his advice in the Ragan Training session, “How to engage your audience by creating buzz-worthy infographics.”

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