Hang on—summer’s ending already?
While many of us have been distracted making barbecue plans or scrambling to get the kids off to school this week, a perfect communication opportunity has arrived with Labor Day weekend.
Have you prepared a tweet or a post thanking your hardworking staff, warning customers of closings or celebrating unions for the advances they brought to working-class lives?
In a tight job market, Labor Day can offer an easy communications win, showcasing your staff or positioning your organization as a generous employer for offering a day off on what is, after all, a federal holiday.
Here are a few ways to note the occasion:
1. Raid your archives for vintage ads or photos.
We working stiffs at Ragan Smelters & Boilermakers Inc. have noted before that old photos and advertisements are a great form of content.
Several years back, Coca-Cola celebrated Labor Day by posting an ad from 1941, along with a few paragraphs of background. (“The first Labor Day was celebrated on Sept. 5, 1882, in New York City, and it was declared a national holiday in 1894.”)