7 ways to motivate employees to use the intranet

The technology is solid, and the content is in place, yet your employees are staying away from your intranet. Try these techniques to make it a hub for professional and social activity.

Ragan Insider Content

That’s the lesson of the 1989 film “Field of Dreams,” about an Iowa farmer who plows his corn under to create a baseball field.

The key takeaway: dream it + build it = success

This is exactly what happened when you dreamed up and built your intranet, right?

OK, it may have taken a little more planning, strategy and ongoing execution than the dream/build/succeed process, but you’re getting there.

Here are seven tips that will help you realize that dream of widespread intranet adoption:

1. Make your intranet memorable.

Your intranet name should resonate with your employees. The generic intranet titles of Connect, T-Web, or <Company Name> don’t inspire action or engagement.

Drive adoption with a name that captivates employees and/or addresses what they can do on your intranet. Our customers have come up with fantastic names that led to successful engagement and adoption, such as:

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