That’s the lesson of the 1989 film “Field of Dreams,” about an Iowa farmer who plows his corn under to create a baseball field.
The key takeaway: dream it + build it = success
This is exactly what happened when you dreamed up and built your intranet, right?
OK, it may have taken a little more planning, strategy and ongoing execution than the dream/build/succeed process, but you’re getting there.
Here are seven tips that will help you realize that dream of widespread intranet adoption:
1. Make your intranet memorable.
Your intranet name should resonate with your employees. The generic intranet titles of Connect, T-Web, or <Company Name> don’t inspire action or engagement.
Drive adoption with a name that captivates employees and/or addresses what they can do on your intranet. Our customers have come up with fantastic names that led to successful engagement and adoption, such as: