8 changes to make your content more engaging

With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.

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More than 2 million blogs are posted every day, and 300 hours of video are uploaded to YouTube every minute.

It can’t all be great.

So, how do we create a content strategy that cuts through the noise? How do we generate content that excites and inspires our audience? Most important, how do we use that content to generate sales, revenue and customers?

Here’s how:

1. Start by asking why.

Before you even open Word and start typing, ask yourself why you’re writing.

Too much content is produced without consideration for its purpose. What will this piece of content achieve? Why is this content so important?

Is it to convince your target audience of your skills and acumen? Is it to sell a product? Is it to generate more traffic for your website? Or do you just want to get something off your chest?

By answering these questions, you’ll give your content purpose and focus. That means you’ll create better content.

2. Tell a story.

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