Content marketing may be a current buzzword, but it isn’t a new concept.
Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine (Outbrain) to help farmers become more effective and more profitable.
Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. At the same time, content marketing pros are getting more pressure to prove their efforts equal results—and dollars—that are as memorable as the stories they share.
To build a content marketing program that drives big results, here are some things to consider:
Pinpoint a problem you can solve for your audience.